BAKKOURA DYNASTY KNOWS WHAT TO DO
From the very first step, we approached this creation with great responsibility. We saw in it potential that transcends what it is today, so we made the decision to elevate it to its deserved horizons
WE ARE ENJOYING WATCH MAKING
JUST BECAUSE WE CAN'T DO LESS
"Now is all we have. Manage the moment. Be the center, not in the center"
In our world today, everyone is racing after complexity—a faster engine, a smarter chip, a taller tower—until we feel small before the works of our own hands. In my first meeting with Franck Villa I saw what he did not see. I realized that he had crafted the watch as a machine, but he had not crafted its identity. Years later, I found the answer why. I learned that the genius who drew this curve was an obscure Spanish designer. This shape is not merely a mechanical shell—it is the shape of sovereignty. It is the vital imprint that distinguishes living beings, the DNA that documents our existence and our dominance over this planet, and perhaps over other worlds. For this reason, I sought to possess it. My goal was to transfer it to a space it deserves: completely beyond the boundaries of competition. A design of such majesty should not be imprisoned around a wrist; it should be embodied in everything you touch and see, to restore your lost balance. Simplicity is the bridge that brings you back to yourself. And brand Franck Villa is that mirror which, when you look into it, reminds you of who you are... not what you own. Just because.
THE ENDLESS STORY
Beginning
Valencia-based Spaniard Franc Vila has started developing his own watches.
Franc Vila has always targeted a niche market – strategy which helped to survive no matter. Brand also dedicate high importance and attention to quality of the tailor-made customer service, which is not possible in larger companies.
Franc Vila has finished designing his watch
Each element were created in Switzerland.
Franc Vila has developed its own concept of High Watchmaking, which the company's founder calls "emotional watchmaking".
Franc Vila – the endless story
A globally recognized independent Swiss luxury watch brand.
He abandoned very simple, basic watches. Brand specializes in the production of watches with complications in super-limited series of 4, 8, 48 and 88 copies, which guarantees an exclusive high-tech design and a bright personality.
A resounding success of a pure Swiss made luxe watch
Premiere of the first collection at the Basel exhibition.
The emergence of classic proportions: the case in the form of an inverted "figure eight" later became a distinctive feature of Franc Vila watches. This is infinite confidence, this is completeness and individuality.
Proprietary mechanism
For BaselWorld exhibition Franc Vila designed his own FVN°1c tourbillon movement.
WATCHES FOR SPORTS
Divers, bikers, pilots. athletes - to everyone who dares to live life to the fullest.
The First Women's Collection
To expand fast never was an aim for Franc Vila brand and therefore it works with the best retailers in the world who share Franc Vila’s philosophy.
Bakkoura Dynasty
In 2017, the brand and all its components were transferred to Jihad Bakkoura and became part of Bakkoura Dynasty. Dynasty brings together concepts and ideas embodie in luxury goods.
Dictator and The wink by NEW FRANC VILA
Preparing for the release of two collections in collaboration with the Bakkoura brand
Bakkoura Dynasty reactivates all partnerships and commercial ties of the Franc Vila brand. The test of the new material Neoralite and the appearance of two new women's watches.
Repositioning
Bakkoura dynasty sees a great future for the brand if it abandons the old positioning and shows connoisseurs the new meaning of the inverted figure eight.
The Dictator collection sold out. Brand works on The Dictator tourbillon. The Wink Franc Vila collection is ready to launch. Creating models new classic and active work with the service department: everything to make the experience of purchasing Franc Vila watches an unforgettable pleasure.
We've started building a brand that gets under your skin — through every sense. Watches first. Then jewellery. Then fragrance. Just because.
The start of sales of the jewelry collection. Opening of online trading platforms and show rooms in Mexico, Japan, China, Saudi Arabia and other countries of the Persian Gulf.
JUST BECAUSE
The Mission of Franc Vila: To remind you of what lasts forever. Nature already made its masterpiece — the human being. Human design is perfection itself. Franc Vila design is simply a reflection of that truth. Inside every face lies an inverted eight — infinity, hiding in plain sight. Franc Vila does not invent. We only bring this perfect form to life. FV design is infinity, frozen in a moment. A horizon you will never reach — but must always walk toward. The mechanism animates the form. Character speaks through motion. FV design is alive. It changes. But the philosophy stands still: we are already at the top. Beyond us — only infinity.
We plan to expand and strengthen our positions in the global market.
THE ENDLESS STORY
- 2000
Beginning
Valencia-based Spaniard Franc Vila has started developing his own watches.
Franc Vila has always targeted a niche market – strategy which helped to survive no matter. Brand also dedicate high importance and attention to quality of the tailor-made customer service, which is not possible in larger companies.
- 2002
Franc Vila has finished designing his watch
Each element were created in Switzerland.
Franc Vila has developed its own concept of High Watchmaking, which the company's founder calls "emotional watchmaking".
- 2004
Franc Vila – the endless story
A globally recognized independent Swiss luxury watch brand.
He abandoned very simple, basic watches. Brand specializes in the production of watches with complications in super-limited series of 4, 8, 48 and 88 copies, which guarantees an exclusive high-tech design and a bright personality.
- 2005
A resounding success of a pure Swiss made luxe watch
Premiere of the first collection at the Basel exhibition.
The emergence of classic proportions: the case in the form of an inverted "figure eight" later became a distinctive feature of Franc Vila watches. This is infinite confidence, this is completeness and individuality.
- 2006
Proprietary mechanism
For BaselWorld exhibition Franc Vila designed his own FVN°1c tourbillon movement.
- 2008
WATCHES FOR SPORTS
Divers, bikers, pilots. athletes - to everyone who dares to live life to the fullest.
- 2011
The First Women's Collection
- 2014
To expand fast never was an aim for Franc Vila brand and therefore it works with the best retailers in the world who share Franc Vila’s philosophy.
- 2017
Bakkoura Dynasty
In 2017, the brand and all its components were transferred to Jihad Bakkoura and became part of Bakkoura Dynasty. Dynasty brings together concepts and ideas embodie in luxury goods.
- 2018
Dictator and The wink by NEW FRANC VILA
Preparing for the release of two collections in collaboration with the Bakkoura brand
- 2020
Bakkoura Dynasty reactivates all partnerships and commercial ties of the Franc Vila brand. The test of the new material Neoralite and the appearance of two new women's watches.
- 2021
Repositioning
Bakkoura dynasty sees a great future for the brand if it abandons the old positioning and shows connoisseurs the new meaning of the inverted figure eight.
- 2023
The Dictator collection sold out. Brand works on The Dictator tourbillon. The Wink Franc Vila collection is ready to launch. Creating models new classic and active work with the service department: everything to make the experience of purchasing Franc Vila watches an unforgettable pleasure.
- 2024
We've started building a brand that gets under your skin — through every sense. Watches first. Then jewellery. Then fragrance. Just because.
- 2025
The start of sales of the jewelry collection. Opening of online trading platforms and show rooms in Mexico, Japan, China, Saudi Arabia and other countries of the Persian Gulf.
- 2026
JUST BECAUSE
The Mission of Franc Vila: To remind you of what lasts forever. Nature already made its masterpiece — the human being. Human design is perfection itself. Franc Vila design is simply a reflection of that truth. Inside every face lies an inverted eight — infinity, hiding in plain sight. Franc Vila does not invent. We only bring this perfect form to life. FV design is infinity, frozen in a moment. A horizon you will never reach — but must always walk toward. The mechanism animates the form. Character speaks through motion. FV design is alive. It changes. But the philosophy stands still: we are already at the top. Beyond us — only infinity.
- 2030
We plan to expand and strengthen our positions in the global market.
"THIS IS NOT A SEQUEL. WE ARE THE BEGINNING OF A NEW ERA"
We never leave anything to chance and only uses quality materials. Paying great attention to detail, every stage of production is verified. This is a way of keeping an eye on each development to make sure that everything correspond to our vision, a vision that mixes audacity and technical brilliance, anticonformism and originality.
Produced in very limited edition, our watches are a huge success all over the world. By creating our own path we are prooving very attractive as we offer a contemporary approach whilst preserving the best of Swiss watchmaking tradition.
THE "OPEN PRODUCTION" PRINCIPLE
All production control is from the brand's headquarters, but is designed and manufactured by a select group of suppliers from Switzerland who work with the company as a single team.
NEW SUPERHARD AND ANTIMAGNETIC MATERIAL
The brand makes its own carbon fiber platings, as well as a specially developed composite that we will use in our own calibers.
